NVivo is a data analysis program designed for qualitative and mixed methods research. Nvivo is most often used to analyze transcripts from interviews, and survey data from surveys that include some open-ended questions. Nvivo also has tools to support data collection of social media and transcription of audio or video recordings.
Nvivo allows the researcher to uncover patterns across diverse data types, such as spreadsheets, databases, text documents, photographs, audio, video, and webpages.
NVivo helps organize and analyze data. The software allows users to code data — that is, classify, sort, arrange, and count information. There are several manual and automatic coding procedures available.
There are many ways to analyze relationships in the data, and combine analysis with memos, links, searches, queries, and models.
Nvivo has a very useful capture feature that allows users to quickly and easily capture thousands of comments from Youtube, Twitter, and Facebook with the click of a button.
Nvivo works well with spss, excel, word, pdf, surveymonkey, onenote, and even massive sql databases. Nvivo has been used profitably by researchers employing mixed methods, content analysis, network and organizational analysis, action research, discourse analysis, grounded theory, conversation analysis, ethnography, and phenomenology.
Nvivo is available in several languages, and is available for Windows and Mac. Nvivo was first released in 1981. As of 2013, QSR has released the 10th version of Nvivo (Nvivo 10).
Most of the videos below refer to version 9, because the core capabilities and layout are the same between version 9 and 10. Where there are significant differences between version 9 and 10, the updated material for version 10 has been posted.
Introductions and overview
Document: Getting started with Nvivo
Vid: “Get up and running with Nvivo”
Vid: importing documents
vid: importing video
vid: importing audio
vid: importing a dataset
Working with diverse data
Vid: “Working with Audio, Video and Images”
vid: working with web data
Vid: working with twitter data
Vid: “Working with interviews and other documents”
Vid: Working with survey results
.Vid: “e-demo on Lit Reviews”
Coding, part 1.
.Vid: “Tutorials 3-6” “Find themes”, “Explore coding”
coding an audio file:
Coding, part 2.
Vid: Coding and Memoing, “Tutorials 7-10”
Vid: “Organize material into themes with coding”
Vid: Coding a dataset
vid: inter-coder reliability
Cases, attributes, classifications and demographics
Vid: “Work with information about people,places and other cases”
Using Queries to uncover patterns in your data.
.Vid: “Visualizing your project”